Interview with Auren Hoffman of Rapleaf
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“Rapleaf”:http://www.rapleaf.com is a portable global reputation system. |
What’s your background – why did you decide to start Rapleaf?
We started Rapleaf to make the world more profitable to be ethical. We want to reward people for good behavior and encourage people to help others.
My background is I have started a few Internet companies in the past. I’ve never held a real job (yet).
What’s your vision for society and how do Rapleaf’s ethics play into that vision?
We believe there will soon be a world where people get benefits from being a good person. Some of our vision already exists — for instance, today you get benefits (cheaper and faster loans) for paying your bills on-time. We want to extend that ethos to all parts of society.
Bonus: Who do you consider a role model in terms of honesty?
A few people:
Craig Newmark — I have always been impressed with Craig and how he runs his business. He puts principals and service first.
Manish Shah and Vivek Sodera — two of my co-founders at Rapleaf. They truly believe it is more profitable to be ethical.
The average person — the average person is surprisingly honest, helpful, and forthright. I am a big believer that the vast majority of people are kind and want to help others.
And, of course, Noah Kagan is great!
Copyright © 2006 by Sonia Aggarwal