Interview with Hiten Shah of ACS and Crazy Egg
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“ACS”:http://acsseo.com specializes in helping companies grow their online businesses. They specialize in social media marketing, search engine marketing and online community building.
Hiten Shah is a co-founder and partner at ACS. Since graduating from UC Berkeley in 2003 he has been engulfed in the Internet marketing world and working to grow ACS as well as a comprehensive tool-set for both internal and external use. Hiten saw the need for better Internet marketing tools and started creating web applications including “Crazy Egg”:http://www.crazyegg.com, “Siteblimp”:http://www.siteblimp.com, “Serph”:http://www.serph.com. |
The heatmap feature on Crazy Egg is very innovative – how did you develop that idea?
We knew we wanted to create something that went beyond analytics to help people understand how visitors interact with their websites. So, we took the click data on a page and put it in our overlay view. It was only after we did that that we realized that it would be even more informative if we implemented a heatmap, similar to how the eye-tracking studies displayed data using a heatmap.
Your two websites have clear synergies, but which came first: the Egg or ACS? How did your development of the first inform the design of the second?
ACS came first and we focused on our consulting business with that website. The development of ACS made us realize the value in easy, intuitive designs. This led us to the idea behind Crazy Egg and our focus on ease of use of the application.
Are there specific figures in your life that provided an example of the kind of ethics that you strive for in your business model?
Honestly, I would have to say my father has really set a high standard for my ethical conduct. This is based on the ethics that he employs on a daily basis in both his personal and business interactions.
Bonus: Which website has been the most gratifying to develop?
Crazy Egg has been the most gratifying, primarily because of how
challenging it has been as well as the excitement we hear from our customers when we talk to them about it.
Copyright © 2007 by Sonia Aggarwal