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Excites is a social bookmarking service where users can save and share their bookmarks online. It is a fun and easy way to discover what is popular and what excites other people on the internet. Brad is 22 years old and lives in Adelaide, Australia. Excites is his first website that he has created and he runs it by himself and also works as a freelance graphic designer.

How does Excites differentiate itself from other social bookmarking applications?

Excites aims to provide a service not just for saving and sharing your bookmarks online; but also to help you discover new and popular sites which interest you. We want to create an easy to use and feature rich site where people will discover what is new and popular on the internet.

Do you feel that social bookmarking has taken off in the sense of reaching critical mass, or is it still in it’s infancy?

Social bookmarking has certainly taken of with a real explosion in the last few years, all the new social bookmarking sites popping up is proof of this and I think it is safe to say with all the innovation in this area that there is a real bright future ahead for these types of sites and what they can provide for the user. However, having said that, I do think it is still a relatively new trend and still in it’s infancy as far as user adoption is concerned. There is still plenty of room for it to evolve into something bigger and better.

One of the main features that can help social bookmarking sites gain further popularity with the average internet user is the search function. This is a kind of social search engine where the results are based purely by how many times a site has been bookmarked and by what tags the book-marker has bookmarked it under. As this part of the site improves and the database of bookmarks gets bigger, then it will become a good alternative to using a search engine for a lot of people. This will help social bookmarking gain a new audience, and also most importantly, will be where it makes the majority of it’s money.

Also, I think there needs to be more incentive and benefit for the average internet user to spend the time and the effort needed to save and manage there bookmarks online. As more features are built in this area and with the search function continually improving, social bookmarking will only become more popular with time.

What has been the biggest success and the biggest obstacle for Excites?

By far the biggest success so far was getting a good domain name that fits with what the site aims to provide, which is something that “excites” it’s users. The biggest obstacle is creating new and unique features that convince people to continually add bookmarks into there account and also make the move from the pre-existing bookmarking sites.

What is your favorite thing you have bookmarked right now?

The best site I have bookmarked so far is originalsignal.com. It is one of those sites I visit first thing in the morning and multiple times throughout the day.

Copyright © 2007 by Will Kern