Interview with Noah Glass of Mobo
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“Mobo”:http://www.gomobo.com is a mobile food ordering service that allows customer to order and pay with a one-digit text message and skip the line at busy coffee and lunch spots.
Noah N. Glass is a 25-year-old mobile entrepreneur who set to work building Mobo after waiting in line 10 minutes for a cup of coffee and 37 minutes for a burrito in the same day, shortly after moving to New York City. |
What’s your strategy for growing Mobo over the next few years? Hoping to include more NYC restaurants or looking to expand your geographic coverage?
We’re laser-focused in New York City for the next 12 months, aiming to launch in over 2,500 restaurants by the end of 2007 with a mix of independent restaurants and chains. In 2008, we’ll launch Mobo in major cities around the US and pilot test some non-urban areas.
How have you approached restaurants to get them on board?
We’ve kept our team very small over the past year and I’ve done all of the selling myself. At this point, we have a huge list of restaurants ready to launch and are building up our capacity to satisfy that demand.
What recommendations would you give to other entrepreneurs hoping for the kind of success you’re experiencing?
Never, ever, ever give up. Entrepreneurship is a roller coaster ride with many ups and downs. Sometimes it feels like you’re on top of the world. Sometimes it feels like the world is on top of you. Persistence is the key. As my mom used to tell me before sports games growing up: “Have fun. Do well. Don’t get hurt.”
Bonus: What’s your #1 fave order?
Turkey sub on wheat from Subway 23rd St. with lettuce, tomato, and lots of spicy mustard.
Copyright © 2006 by Sonia Aggarwal
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